Nuevas Pizzas
Cliente:
La Especialista
Desafío:
La Especialista quería lanzar las nuevas pizzas congeladas en una categoría llena de marcas ya posicionadas. Por eso teníamos que encontrar una manera de destacar y llamar la atención
La Especialista quería lanzar las nuevas pizzas congeladas en una categoría llena de marcas ya posicionadas. Por eso teníamos que encontrar una manera de destacar y llamar la atención
Nuevas Pizzas
Campaña:
La Especialista
observación:
Si es pizza es La Especialista
NecesitábamosNecesitábamosunaunaverdadverdadúnicaúnicaquequenosnospermitierapermitieraposicionarnos.posicionarnos.AhíAhínosnosdimosdimoscuentacuentaquequelalapizzapizzaenciendeenciendedebates:debates:¿cómo¿cómosesecome?come?¿cuándo¿cuándosesecome?come?¿cómo¿cómosesedice?dice?MuchasMuchasdudasdudasexistencialesexistencialesquequenonopudimospudimosresolver.resolver.PeroPeroencontramosencontramosununconceptoconceptoúnicoúnicoquequepusierapusierafinfinaalaladiscusión.discusión.
NecesitábamosNecesitábamosunaunaverdadverdadúnicaúnicaquequenosnospermitierapermitieraposicionarnos.posicionarnos.AhíAhínosnosdimosdimoscuentacuentaquequelalapizzapizzaenciendeenciendedebates:debates:¿cómo¿cómosesecome?come?¿cuándo¿cuándosesecome?come?¿cómo¿cómosesedice?dice?MuchasMuchasdudasdudasexistencialesexistencialesquequenonopudimospudimosresolver.resolver.PeroPeroencontramosencontramosununconceptoconceptoúnicoúnicoquequepusierapusierafinfinaalaladiscusión.discusión.
Solución:
LanzamosLanzamosunaunacampañacampaña360360quequevivióvivióaatravéstravésdedeinfluencers,influencers,víavíapública,pública,tele,tele,radioradioyyeventos.eventos.
LanzamosLanzamosunaunacampañacampaña360360quequevivióvivióaatravéstravésdedeinfluencers,influencers,víavíapública,pública,tele,tele,radioradioyyeventos.eventos.
Lanzamos una campaña 360 que vivió a través de influencers, vía pública, tele, radio y eventos.
+30 M
+30 M
+30 M
Impresiones
Impresiones
Meta, TikTok, Youtube
+2M
+2M
+2M
Usuarios alcanzados
Meta, TikTok
Meta, TikTok
12,8 impactos
12,8 impactos
12,8 impactos
Frecuencia promedio
Meta, TikTok
© 2026 Todos los derechos reservados
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87.414 181.516 C 87.166 182.421 86.751 183.092 86.174 183.53 C 85.594 183.969 84.861 184.189 83.972 184.189 C 82.87 184.189 81.966 183.812 81.258 183.062 C 80.551 182.309 80.196 181.283 80.196 179.979 C 80.196 178.6 80.553 177.528 81.265 176.765 C 81.977 176.002 82.913 175.621 84.074 175.621 C 85.088 175.621 85.911 175.921 86.544 176.519 C 86.92 176.874 87.202 177.383 87.39 178.046 L 85.733 178.441 C 85.635 178.012 85.432 177.674 85.12 177.424 C 84.808 177.174 84.431 177.05 83.987 177.05 C 83.373 177.05 82.875 177.27 82.492 177.71 C 82.109 178.151 81.919 178.865 81.919 179.853 C 81.919 180.9 82.107 181.647 82.483 182.091 C 82.86 182.536 83.349 182.758 83.952 182.758 C 84.397 182.758 84.78 182.617 85.101 182.335 C 85.421 182.053 85.65 181.608 85.789 181.001 Z M 97.078 182.572 L 97.078 184.048 L 91.511 184.048 C 91.571 183.49 91.752 182.961 92.054 182.461 C 92.355 181.963 92.95 181.3 93.839 180.475 C 94.555 179.808 94.994 179.357 95.156 179.119 C 95.374 178.792 95.483 178.467 95.483 178.146 C 95.483 177.791 95.387 177.52 95.199 177.33 C 95.009 177.139 94.746 177.045 94.41 177.045 C 94.074 177.045 93.813 177.146 93.619 177.345 C 93.422 177.543 93.309 177.875 93.279 178.339 L 91.697 178.181 C 91.791 177.306 92.086 176.68 92.584 176.299 C 93.082 175.918 93.702 175.728 94.448 175.728 C 95.265 175.728 95.909 175.948 96.375 176.389 C 96.843 176.829 97.076 177.379 97.076 178.033 C 97.076 178.407 97.01 178.762 96.875 179.098 C 96.741 179.436 96.529 179.788 96.24 180.158 C 96.048 180.404 95.701 180.755 95.201 181.215 C 94.701 181.674 94.382 181.98 94.25 182.13 C 94.117 182.279 94.008 182.427 93.925 182.57 L 97.078 182.57 Z M 100.837 175.728 C 101.639 175.728 102.268 176.015 102.719 176.588 C 103.258 177.265 103.527 178.39 103.527 179.962 C 103.527 181.533 103.256 182.656 102.712 183.342 C 102.263 183.907 101.639 184.191 100.835 184.191 C 100.031 184.191 99.379 183.881 98.885 183.261 C 98.391 182.641 98.145 181.535 98.145 179.947 C 98.145 178.358 98.417 177.263 98.96 176.579 C 99.409 176.015 100.033 175.732 100.837 175.732 Z M 100.837 177.045 C 100.645 177.045 100.474 177.107 100.322 177.229 C 100.17 177.351 100.055 177.571 99.971 177.888 C 99.862 178.298 99.807 178.991 99.807 179.962 C 99.807 180.932 99.856 181.602 99.954 181.965 C 100.053 182.329 100.177 182.57 100.324 182.692 C 100.474 182.812 100.643 182.874 100.835 182.874 C 101.028 182.874 101.199 182.812 101.35 182.69 C 101.5 182.568 101.618 182.348 101.701 182.031 C 101.81 181.625 101.866 180.935 101.866 179.962 C 101.866 178.989 101.817 178.322 101.718 177.958 C 101.62 177.595 101.496 177.351 101.348 177.229 C 101.201 177.107 101.03 177.045 100.837 177.045 Z M 109.954 182.572 L 109.954 184.048 L 104.387 184.048 C 104.446 183.49 104.628 182.961 104.93 182.461 C 105.231 181.963 105.826 181.3 106.715 180.475 C 107.431 179.808 107.87 179.357 108.032 179.119 C 108.25 178.792 108.359 178.467 108.359 178.146 C 108.359 177.791 108.263 177.52 108.075 177.33 C 107.885 177.139 107.622 177.045 107.286 177.045 C 106.95 177.045 106.689 177.146 106.495 177.345 C 106.298 177.543 106.185 177.875 106.155 178.339 L 104.573 178.181 C 104.667 177.306 104.962 176.68 105.46 176.299 C 105.958 175.918 106.578 175.728 107.324 175.728 C 108.141 175.728 108.785 175.948 109.251 176.389 C 109.719 176.829 109.952 177.379 109.952 178.033 C 109.952 178.407 109.886 178.762 109.751 179.098 C 109.617 179.436 109.405 179.788 109.116 180.158 C 108.924 180.404 108.577 180.755 108.077 181.215 C 107.577 181.674 107.258 181.98 107.126 182.13 C 106.993 182.279 106.884 182.427 106.801 182.57 L 109.954 182.57 Z M 116.407 177.791 L 114.87 177.96 C 114.831 177.644 114.735 177.411 114.575 177.259 C 114.415 177.107 114.211 177.032 113.959 177.032 C 113.623 177.032 113.341 177.184 113.108 177.484 C 112.877 177.785 112.73 178.412 112.67 179.365 C 113.065 178.899 113.557 178.664 114.145 178.664 C 114.808 178.664 115.377 178.916 115.849 179.421 C 116.322 179.925 116.559 180.577 116.559 181.377 C 116.559 182.224 116.311 182.906 115.813 183.417 C 115.315 183.93 114.678 184.187 113.897 184.187 C 113.061 184.187 112.373 183.862 111.834 183.212 C 111.295 182.562 111.026 181.497 111.026 180.015 C 111.026 178.533 111.306 177.402 111.868 176.731 C 112.43 176.06 113.159 175.724 114.055 175.724 C 114.684 175.724 115.206 175.899 115.618 176.252 C 116.031 176.605 116.294 177.116 116.407 177.787 Z M 112.807 181.255 C 112.807 181.773 112.924 182.17 113.164 182.45 C 113.401 182.731 113.673 182.872 113.978 182.872 C 114.284 182.872 114.517 182.756 114.714 182.527 C 114.911 182.297 115.007 181.92 115.007 181.396 C 115.007 180.873 114.902 180.462 114.69 180.212 C 114.479 179.962 114.216 179.836 113.899 179.836 C 113.583 179.836 113.337 179.955 113.125 180.195 C 112.914 180.434 112.809 180.787 112.809 181.255 Z M 38.247 195.936 L 39.919 195.936 L 39.919 200.424 C 39.919 201.136 39.941 201.598 39.981 201.809 C 40.052 202.149 40.223 202.421 40.492 202.626 C 40.762 202.831 41.129 202.934 41.598 202.934 C 42.066 202.934 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